Founding Partners · El Tiempo Latino Baltimore · Closes November 30, 2026
A new way to do local news. Made in Baltimore.
El Tiempo Latino has served Latino Washington for 35 years. We are opening a Baltimore newsroom that publishes the way this audience reads now: daily, social-first, on video, in Spanish. The national networks cover Baltimore from Washington. We will be in Baltimore, and we are looking for the first partners to fund the twelve-month campaign that builds the audience.
230,000+
Latino residents across the Baltimore metro area, Census ACS 2024
+77%
Growth in Baltimore City's Latino population, 2010 to 2020, the city's fastest-growing group
12 months
The growth campaign founding partners make possible, from launch
The growth campaign
Baltimore's Latino community has grown faster than any other group in the city. We are building for where that audience already spends its time: a daily newsletter, video shows on Instagram, and reporting produced in the city rather than filed from another one.
El Tiempo Latino was selected for the Google News Initiative Growth Catalyst program, in the top 7% of 162 applicants, with funding directed at this Baltimore expansion. We are coached through the build by Blue Engine Collaborative. That support pays for the newsroom. Partners pay for the campaign that puts it in front of Baltimore, and they are the names on it through the first year.
Backed by
Platforms
DAILY
Baltimore Daily
A daily newsletter covering local news, food, events, sports and what is happening in the city, on the format our Washington and Boston editions run today.
SOCIAL
ETL Baltimore on Instagram
A dedicated Baltimore account, not a syndication feed from Washington, with weekly paid distribution behind the content across the metro area.
WEB
The Baltimore section
Local reporting and service journalism on eltiempolatino.com, where a story keeps working after the day it publishes.
TALENT
Made by people here
Partnerships with Baltimore creators and influencers, contracts with local producers and photographers, and young local journalists on the beat.
The shows
Two formats our Washington audience already follows. The format travels to Baltimore; the creators, the producers and the reporting are local.
Video show · Instagram
Lo Nuestro
The food scene and the people behind it. Where this community eats, celebrates and starts businesses.
Running in DC today · produced in Baltimore
Weekly show · Instagram
Eventos de la Semana
What to do and where to go in Baltimore this week, in Spanish.
Running in DC today · produced in Baltimore
How the year is built
Audience building · paid distribution and original contentPartner branded content
90%
Months 1–3
Build the audience
50%
50%
Months 4–9
Grow and carry
90%
Months 10–12
Run on our own audience
We spend the first quarter buying attention and turning it into followers and subscribers. By the last quarter most of the delivery comes from an audience that is ours, which is the point of funding a launch rather than buying placements on one. A partner's brand is on every stage of that curve.
The offer
Founding Partners
What a partner gets, what it delivers, what it costs, and by when.
Where your brand lives
A founding partner is inside the campaign, on every surface, for the whole first year.
Branding and mentions across the campaign. The shows, the daily newsletter and the paid social running behind them all carry founding partners, recurring through the twelve months rather than concentrated in a flight.
Branded content produced by Espacio, Tiempo's in-house creative agency, in the same waves we produce for our DMV partners: a video reel and a social carousel on one topic, published across the channels and carried by paid distribution.
A bilingual interview. Someone from your organization, on a subject agreed in advance, published in Spanish and in English on the Baltimore section.
A community event. An invitation and a mention at an event El Tiempo Latino Baltimore organizes in the city.
Named in the press. Founding partners appear in the launch release, in milestone communications and in the press coverage the arrival generates.
The Baltimore market intelligence readout. A year of engagement data from a daily, social-first Spanish-language operation in this market does not exist yet. Partners get it: which topics hold this audience, which framings work, how it behaves against Washington.
Year-two rate locked at the year-one price. The price does not move once the audience exists.
Why the delivery holds from month one
The guarantees below do not wait for the new Baltimore channels to grow. Most of the delivery is paid distribution across the metro area, aimed with the first-party data El Tiempo Latino and Tiempo News already hold on Latino audiences around Baltimore, which is what makes the targeting accurate on day one. It reaches households whether or not they follow the new accounts yet. El Tiempo Latino's established Maryland audience, built over 35 years, carries the rest. Organic delivery from the Baltimore channels compounds on top of that floor as the year runs.
Every campaign launches with variants, testing which topics and framings hold attention in this specific market, and spend concentrates on what performs. Reporting is monthly, with a final report reconciling delivery against the guarantee.
The ask
We are raising $100,000 to fund the first year of the campaign. There are five founding positions in total, and when they are taken the program closes.
Lead Partner
$50,000
One position
Comparable value of this package at our published rates: $70,000
The name on the front of the launch, and the presenting sponsor of one Baltimore show for the full year.
Presenting sponsor of one Baltimore show for twelve months, your choice: Lo Nuestro Baltimore, presented by your brand, or Eventos de la Semana Baltimore, presented by your brand. Credit on every episode.
Named first in the launch release, the launch video, the first Baltimore Daily edition and the Baltimore section masthead.
(6) branded content waves from Espacio across the year, the ceiling of what we produce for one partner.
(2) bilingual interviews, published in Spanish and English.
The community event, the press inclusion, and the market intelligence readout twice in year one.
Year-two rate locked at the year-one price.
1,450,000+Guaranteed impressions
50,000+Guaranteed video views
12 monthsCampaign length
Founding Partner
$25,000
Four positions
Comparable value of this package at our published rates: $37,000
Founding credit across every surface of the campaign, for the whole first year.
Founding partner credit across the shows, the daily newsletter, the Baltimore section and the paid social behind them, through the twelve months.
(4) branded content waves from Espacio across the year.
(1) bilingual interview, published in Spanish and English.
The community event, the press inclusion, and the market intelligence readout once in year one.
Year-two rate locked at the year-one price.
720,000+Guaranteed impressions
27,000+Guaranteed video views
12 monthsCampaign length
Or tell us the budget
If neither number is the one you have, send us your budget and what you need the marketing to do, and we will come back with a campaign built against it. Six to twelve months. Founding recognition applies to programs of $25,000 and up.
Guaranteed figures assume the full twelve-month campaign described in each package.
Timeline
When
What happens
November 30, 2026
The founding window closes. After this date these packages no longer exist and Baltimore moves to the standard rate card in our media kit.
At launch
The campaign starts with the newsroom. Partners confirmed before the launch announcement are named inside it.
Months 1 to 12
The campaign runs on the curve above, with monthly reporting, closing with the final report and the Baltimore market intelligence readout.
What we are bringing from Washington
Organizations that run campaigns with El Tiempo Latino in the DMV, on the same ecosystem, the same formats and the same team that will produce Baltimore.
JPMorgan Chase · Bank of America · Events DC · Washington Wizards · Montgomery County DOT · DC Health · Prince George's Community College
The Route Nobody Knew They Needed
Montgomery County DOT · El Tiempo Latino · Montgomery County
A new bus rapid transit line is easy to tune out when nothing explains what changes for you. We built clarity-first creative that answered two questions fast, what is different and what to do next, and ran it on Instagram with print reinforcement until it converted into action. Baltimore starts from the same place: an audience that has not heard of the thing yet.
Campaign figures are totals across the campaign's full run, including paid distribution beyond our owned audience.
Terms
Contracting entity
MasTV / El Planeta LLC, DBA El Tiempo Latino. W-9 provided on request.
Commitment and payment
Scope signed by November 30, 2026 secures the founding position. Invoiced in full at the start of the campaign, net 30 from receipt of invoice, by ACH or check. No deposit is required against undelivered work.
Approvals
Two consolidated rounds of feedback per deliverable. Review windows set at kickoff to match each partner's legal and compliance calendar.
Delivery
Guaranteed figures assume the full twelve-month campaign described in each package and are measured in Meta and Instagram Insights, the newsletter platform's analytics and site analytics, reconciled in the final report. Any shortfall against a guaranteed figure is fulfilled with additional delivery at no cost to the partner.
Editorial independence
Founding recognition and show presenting credit confer no influence over El Tiempo Latino Baltimore's news coverage and no editorial or governance role in the newsroom.
Exclusivity
Founding positions are limited in number and are not category-exclusive. There is a single Lead position, and each show has a single presenting sponsor.
Outcomes
El Tiempo Latino commits to the delivery above, to ongoing optimization and to full transparency in reporting. No commitment is made on uptake of any partner product or service.
Disclosure
All partner content published on El Tiempo Latino channels is clearly labeled as paid.
Validity
This document is confidential. Founding positions are available until November 30, 2026.
