Founding Partners · El Tiempo Latino Baltimore · Closes November 30, 2026
The newsroom Baltimore is missing
El Tiempo Latino has served Latino Washington for 35 years. We are bringing the same newsroom to Baltimore, and we are looking for a small group of partners to build it with us. Partners can start with the launch in 2026, or start in 2027.
Part One
Baltimore
The market, the gap, and what El Tiempo Latino is building there.
01Why Baltimore
Baltimore has a Latino community growing faster than any other group in the city, and no daily newsroom serving it in Spanish. Baltimore City's Latino population grew 77% between 2010 and 2020, and by 2024 it accounted for nearly all of the city's net population growth. The growth crosses the county line: Dundalk went from 1.45% Latino in 2000 to 14.23% in 2020.
235,000+
Latino residents across the seven jurisdictions of the Baltimore metro area
+77%
Growth in Baltimore City's Latino population, 2010 to 2020, the city's fastest-growing group
Zero
Daily Spanish-language newsrooms in Baltimore covering this community
Spanish-language media exists in Baltimore, and none of it is a daily newsroom: a monthly print paper out of Highlandtown, a second outlet running a paper and a radio show, and a Spanish-language station licensed in 2025. The Baltimore Banner, the city's leading digital newsroom, has no Spanish-language product at all. Univision and Telemundo cover the city from Washington.
We are already in Maryland. We are completing it.
El Tiempo Latino has a large, established audience across Maryland today, concentrated in the south of the state: Montgomery County, Prince George's, the Washington suburbs. Baltimore is the north of the same state, and we already reach readers there without a newsroom on the ground. We will lean on that audience while we build local reporting in the north.
02What We Are Building
A digital-first newsroom, launching with the formats and editorial standards that already work in our other markets.
The products
El Tiempo Latino Baltimore Daily, a newsletter built on the same format our Washington and Boston editions run today.
Dedicated Baltimore social channels, launching on Instagram and Facebook.
A Baltimore section on eltiempolatino.com, carrying local reporting and service journalism.
The shows and sections our existing audiences already follow and love, brought over and adapted for Baltimore, including formats like Lo Nuestro and Eventos de la Semana.
What we are putting behind it
This is a staffed newsroom: reporting produced in Maryland by people who live in Baltimore, video made in the city, and a sustained publishing cadence from launch. The team spends its first stretch listening, sitting with neighborhood organizations, business owners, churches and institutions, so the coverage is grounded in the city. The build keeps evolving through the first year as we learn the market.
Who is backing this
El Tiempo Latino was selected for the Google News Initiative Growth Catalyst program, in the top 7% of 162 applicants, with funding directed at this Baltimore expansion. We are being coached through the build by Blue Engine Collaborative. That support covers the newsroom. Partners are what make the outlet part of Baltimore's commercial and civic life.
Backed by
Part Two
The Founding Partners Program
What a partner receives, where it runs, what it costs, and by when.
03Why Partner With This
El Tiempo Latino plays two roles at once, and they hold each other up. The first is journalism: covering the community, reporting what happens to it, and holding the institutions that affect it to account. The second follows from the first, which is that a newsroom people actually trust becomes a bridge between government, business and that community, translating what a new transit line means for a commuter, what a health enrollment window means for a family, what a financial decision looks like for a small business owner.
The Baltimore metro area has more than 235,000 Latino residents and no daily newsroom in Spanish, which means no bridge. A founding partner pays for that bridge to exist, reaches the community across the whole first year of it, and is one of the few names visible there before there was an audience to point at.
04What Founding Partners Get
Your name on the arrival, across a year of it. A 35-year-old Latino newsroom opening in a city that has never had a daily in Spanish carries visibility well past any single announcement: press coverage, launch and milestone content, video, and the events where we show up in Baltimore. Founding partners are recognized as the partners backing it across those moments.
The Baltimore market intelligence readout. No daily Spanish-language newsroom has operated in this market, so the engagement data a year of publishing produces does not exist anywhere yet. Founding partners receive that readout: which topics this audience engages with, which framings work, how it behaves compared to Washington.
Advertising well below rate card, with year two locked. The discount deepens as the commitment grows, and it is priced against committing before the Baltimore audience exists. The rate lock means the price does not move as the audience does.
05Distribution and Delivery
Where it runs
Every asset runs on three surfaces at once while the Baltimore channels build: the new Baltimore products described above, El Tiempo Latino's established Maryland audience, which the brand has held for 35 years, and paid Meta distribution across the Baltimore metro area, weighted toward the neighborhoods where the community is concentrated.
How we test and report
Each wave launches with variants, testing which topics and framings hold attention in this specific market. Spend concentrates on what performs. Reporting is monthly, with a final report reconciling delivery against the guarantee.
06The Tiers
Three levels, each priced below the rate card value of the same package, with the discount deepening as the commitment grows. A custom package can be built around a different priority or a different weight across formats, confirmed in writing before booking.
A wave is the unit of production: one video reel and one social carousel built around a single topic, published across the channels below and carried by paid distribution. It is the same unit El Tiempo Latino produces for its DMV partners today.
Two ways in, same price
Start in 2026
15 months for the price of 12
The program starts with the launch in Q4 2026 and runs through Q4 2027, invoiced in 2026. Because you are live when the launch happens, your name goes inside the announcement itself: the press release, the launch video and the first Baltimore edition. The launch block adds (1) extra wave at no additional cost.
Start in 2027
12 months, against the 2027 budget
The program runs Q1 through Q4 2027 and is invoiced in 2027. Founding recognition applies in full provided the scope is signed by November 30, 2026. The launch announcement may already have run by the time the program starts.
Anchor Partner
$38,000
One slot · available until it is taken
Rate card value of this package $58,461 · founding price $38,000, a 35% discount
The lead partner of the Baltimore launch. Named first across the launch year, the deepest production volume, and the market intelligence readout twice.
(6) branded content waves, roughly one every two months across the year
(3) branded articles on the Baltimore section of eltiempolatino.com
(6) weeks of native placements in El Tiempo Latino Baltimore Daily
Paid distribution across the Baltimore metro area behind every wave and every article, carrying the majority of delivery
Named first across launch and milestone content, and on the Baltimore section masthead
The Baltimore market intelligence readout, delivered twice in year one
Year-two rate locked at the year-one price
1,150,000+Guaranteed impressions
42,000+Guaranteed video views
12 monthsProgram length
Founding Partner
$26,000
Four slots
Rate card value of this package $37,143 · founding price $26,000, a 30% discount
Two thirds of the anchor's production volume on the same model, with founding recognition across the launch year.
(4) branded content waves across the year
(2) branded articles on the Baltimore section of eltiempolatino.com
(4) weeks of native placements in El Tiempo Latino Baltimore Daily
Paid distribution across the Baltimore metro area behind every wave and every article, carrying the majority of delivery
Named as a founding partner across launch content and on the Baltimore section
The Baltimore market intelligence readout, delivered once in year one
Year-two rate locked at the year-one price
760,000+Guaranteed impressions
27,000+Guaranteed video views
12 monthsProgram length
Launch Supporter
$14,000
Open
Rate card value of this package $18,666 · founding price $14,000, a 25% discount
Built for Baltimore businesses and institutions that want to be part of the launch at a local scale.
(2) branded content waves
(1) branded article on the Baltimore section of eltiempolatino.com
(3) weeks of native placements in El Tiempo Latino Baltimore Daily
Paid distribution across the Baltimore metro area behind every wave and every article, carrying the majority of delivery
Named as a launch supporter on the Baltimore section
380,000+Guaranteed impressions
13,000+Guaranteed video views
12 monthsProgram length
Why these numbers hold from month one
The guarantees above do not depend on how fast the new Baltimore channels grow. Most of the delivery is paid distribution across the Baltimore metro area, which reaches Latino households whether or not they follow the new accounts yet, and it is aimed using the first-party data El Tiempo Latino and Tiempo News already hold on Latino audiences around Baltimore. That is what makes the targeting accurate on day one. El Tiempo Latino's established Maryland audience carries the rest, and organic delivery from the Baltimore channels compounds on top of that floor as they build through the year.
07Timeline and Deadlines
When
What happens
November 30, 2026
Founding partner window closes. After this date the tiers above no longer exist and the Baltimore offer moves to the standard rate card in our media kit.
Q4 2026
Programs starting in 2026 go live with the launch and are invoiced in 2026. Partners confirmed before the launch announcement are named inside it.
December 2026
Onboarding, content planning and the wave calendar agreed for programs starting in 2027.
Q1 2027
Programs starting in 2027 go live and are invoiced against the 2027 budget.
Q4 2027
Final report and the Baltimore market intelligence readout.
Commitment and budget are separate
Signature in 2026 is what secures the founding position and the launch recognition. Which budget year carries the cost is a separate decision: a program starting in 2026 is invoiced in 2026 and runs fifteen months, and a program starting in 2027 is invoiced against the 2027 budget being planned right now. Partners who need to split the two can be invoiced for the launch block in 2026 and the balance at program start in 2027.
08What We Are Bringing From Washington
Three campaigns run for Maryland clients on the same ecosystem, the same formats and the same team that will produce Baltimore.
The Route Nobody Knew They Needed
Montgomery County DOT · El Tiempo Latino · Montgomery County
A new bus rapid transit line is easy to tune out when nothing explains what changes for you. We built clarity-first creative that answered two questions fast, what is different and what to do next, and ran it on Instagram with print reinforcement until it converted into action. Baltimore starts from the same place: an audience that has not heard of the thing yet.
Coaching Salud Holística · El Tiempo Latino · Maryland
Maryland Latino families navigating Medicaid and maternal support disengage when the messaging adds confusion instead of clarity. We led with what this means and what to do next, then repeated it across social, editorial and print until it was familiar. The households this reached are the same ones a Baltimore program reaches.
Prince George's Community College · El Tiempo Latino · Prince George's County
Education advertising blurs together when everything promises opportunity. We built one promise and a repeatable visual system, then ran it across editorial and social long enough for the audience to see it more than once. Sustained presence is what moved it.
Video reel, Spanish, verticalPublished article, eltiempolatino.com
Campaign figures are totals across each campaign's full run, including paid distribution beyond our owned audience.
09Terms
Contracting entity
MasTV / El Planeta LLC, DBA El Tiempo Latino. W-9 provided on request.
Commitment and payment
Scope signed in 2026 to secure the founding position. Programs starting in Q4 2026 run fifteen months and are invoiced in 2026; programs starting in Q1 2027 run twelve months and are invoiced in 2027. Invoiced in full at the start of the program, net 30 from receipt of invoice, by ACH or check. Split invoicing across the two years is available where the launch block is delivered in 2026. No deposit is required against undelivered work.
Approvals
Two consolidated rounds of feedback per deliverable. Review windows set at kickoff to match each partner's legal and compliance calendar.
Delivery
Guaranteed figures assume the full twelve-month program described in each tier and are measured in Meta and Instagram Insights, the newsletter platform's analytics and site analytics, reconciled in the final report. Any shortfall against a guaranteed figure is fulfilled with additional delivery at no cost to the partner.
Editorial independence
Founding recognition confers no influence over El Tiempo Latino Baltimore's news coverage and no editorial or governance role in the newsroom.
Exclusivity
Founding positions are limited in number and are not category-exclusive.
Outcomes
El Tiempo Latino commits to the delivery above, to ongoing optimization and to full transparency in reporting. No commitment is made on uptake of any partner product or service.
Disclosure
All partner content published on El Tiempo Latino channels is clearly labeled as paid.
Validity
This document is confidential. Founding tiers are available until November 30, 2026.
