Bring the JPMorganChase and El Planeta relationship back for Massachusetts' 937,000+ Latino residents. A standalone offer, priced and delivered independently of the DMV renewal.
Prepared for Justin Page · JPMorganChase
Massachusetts is home to 937,000+ Latino residents, 13.3% of the state and growing, concentrated in Greater Boston, Lawrence, Chelsea and Lynn. They face the same financial decisions the DMV content already speaks to: renting against buying in a high-cost market, protecting a small business, planning ahead, avoiding scams. JPMorganChase already serves this market with retail branches and business banking; this audience is the same audience already walking into those branches.
A few years ago, JPMorganChase worked with El Planeta to reach this same audience. In the years since, El Planeta has kept consolidating as the #1 Spanish-language local media outlet in Massachusetts, growing its digital reach, its social following and its newsletter base along the way. The same playbook already built and refined for JPMorganChase in the DMV runs here, on the same capabilities that have made El Planeta Greater Boston's leading platform for reaching Latino audiences since 2004. This proposal picks that work back up, with two ways to start below.
Source: El Planeta Media Kit 2026.
Four years of running JPMorganChase's financial-literacy program told us what this partnership is built on. Content anchored to a real decision outperforms brand messaging, and presence sustained over quarters outperforms a campaign push. The firm has also chosen markets where it already has branches and community commitments.
Boston meets that test. JPMorganChase serves the market with retail branches and business banking, and El Planeta reaches the Latino households making those decisions every day. The content model does not need to be rebuilt for this market; it needs to be produced for it.
Two formats, one strategy. Both are the formats already running for JPMorganChase in the DMV, produced by the El Planeta team for a Boston audience.
A season profiling Boston-area Latino small-business owners: restaurant owners, salon owners, contractors, the businesses the community already knows. Nine episodes over roughly three months, with JPMorganChase as sole title sponsor.
Each wave is built around a real financial decision a Boston Latino household is facing: renting against buying in a high-cost market, protecting a small business, planning for a child's education, avoiding scams. Espacio writes and produces every asset, continuing the format that has run since 2023. Topics and timing are JPMorganChase's to set.
Every wave and every Lo Nuestro episode runs across the full El Planeta ecosystem:
El Planeta's first-party audience, with a focus on entrepreneurs
Every asset publishes to El Planeta's own Massachusetts Latino audience first, then extends with paid distribution built from that same audience, refined toward the people JPMorganChase cares most about: entrepreneurs, small-business owners, and anyone already showing interest in financial topics. Because El Planeta's production rates run below El Tiempo Latino's, a larger share of the same budget goes into that paid layer, which is why the guaranteed digital delivery per wave is higher here than in the DMV.
Each wave tests which message resonates: the topic, the framing, the call to action. Results are reported at the same cadence and detail JPMorganChase already gets in the DMV, and what works in Boston is shared back against what works in Washington.
Two ways back in, each priced and delivered on its own. Start with one; the other stays open for a second year. Each branded content wave carries the same weight as a wave in the DMV program: (1) video reel, (1) social carousel, (2) weeks of newsletter native placement, (1) full-page print ad, and paid Meta distribution behind all of it.
Both options are priced at rate card, with no premium for entering a second market. Lo Nuestro Boston carries the same scope and delivery commitment as a Lo Nuestro season in the DMV. Guaranteed figures are digital only, measured in Meta/Instagram Insights and El Planeta's newsletter platform; the print ad in each wave is included in the package and is not counted toward the guarantee.
Dates below are illustrative; JPMorganChase can choose different months at kickoff
| When | What happens |
|---|---|
| Oct – Nov 2026 | Scope signed. This window protects the production calendar below. |
| December 2026 | Kickoff. Content plan and the calendar agreed with the El Planeta team. |
| Q1 2027 | First wave live, or Lo Nuestro Boston Season One opens, depending on the option chosen. |
| Through Q4 2027 | Remaining delivery runs on the agreed calendar, with reporting throughout. |
| Q4 2027 | Final report reconciling delivery against the guarantee. |
A later signature compresses the months available in market. It does not reduce the quality or the paid distribution behind any single wave or season.
| Contracting entity | MasTV / El Planeta LLC. W-9 provided on request. |
| Payment | Invoiced in full at the start of the program. Payment due net 30 from receipt of invoice. Payment by ACH or check. This program is priced, invoiced and delivered independently of the other proposals in this set. |
| Approvals | Two consolidated rounds of feedback per deliverable. Review windows set at kickoff to match JPMorganChase's legal and compliance calendar. |
| Delivery | Guaranteed figures assume the full program described above and are measured in Meta and Instagram Insights, the newsletter platform’s analytics and site analytics, reconciled in the final report. Any shortfall against a guaranteed figure is fulfilled with additional delivery at no cost to JPMorganChase. Estimated figures, including any that combine print, are not guaranteed and carry no make-good. |
| Content rights | JPMorganChase receives full usage rights to all content produced under this program, on its own channels, for the duration of the program and the twelve months following it. |
| Editorial | Selection of the businesses and people featured, and how their stories are told, remains an editorial decision. Sponsorship sits alongside the storytelling. |
| Outcomes | We commit to the delivery above, to ongoing optimization and to full transparency in reporting. No commitment is made on uptake of any JPMorganChase product or service. |
| Disclosure | All content published on El Planeta channels is clearly labeled as paid. |
| Validity | This proposal is confidential and valid through November 30, 2026. |