The stories behind the Latino-owned businesses of the DMV, told by the owners themselves. Real people, real struggle, real pride. One brand can present the entire season.
El Tiempo Latino walks into Latino-owned businesses in D.C., Maryland and Virginia and asks the owners to tell their story. How they started. What almost broke them. What keeps them going. Episodes run on Instagram and Facebook in Spanish, reaching the community these businesses serve.
It is the most emotionally resonant content we make. Viewers recognize the places, congratulate the owners by name, tag their families, and show up to buy. And this is all before a dollar of paid promotion: the numbers above are organic.
Some episodes are collaborations with Latino creators the community already follows, multiplying the reach and the connection.
Six episodes from the first season, with their real view counts. Press play.
Source: Instagram insights for @eltiempolatino, December 2025 to July 2026, benchmarked against all other reels published in the same window.
Verbatim comments from Instagram. Episodes turn viewers into customers: people ask for the address, tag their friends, and report visiting the same week. Every owner we have featured has publicly thanked El Tiempo Latino, in front of their own community.
Lo Nuestro rides on the full reach of El Tiempo Latino, the leading Spanish-language news source in the nation's capital since 1991.
The Fall 2026 season runs September through November: nine Latino-owned businesses across D.C., Maryland and Virginia, each telling their story in their own episode. Guest creators join the season, every episode lands in our daily newsletter, and for the first time each featured business also gets a print article, the kind owners frame and hang on the wall.
For the brand that presents it all: 2M+ impressions across social, web and print, and a season of standing visibly with the businesses this community loves.
Start with a month, back the full season, or take it all as the single presenting sponsor. Every tier gets real sponsor visibility on every episode it covers. The title tier is a different kind of buy: the show itself carries your name, your category is locked, and the community sees you championing these businesses in print and everywhere else.
| Episodes | 3 per month | 9 (the full fall season) | 9 (the full fall season) |
|---|---|---|---|
| Sponsor recognition on every episode (logo + caption credit) | Your month's episodes | All 9 episodes | All 9 episodes |
| Guaranteed digital impressions | 200,000+ / month | 600,000+ / season | 1,200,000+ / season |
| A print article on every featured business, "con el apoyo de [your brand]", the clipping owners frame and hang on the wall | — | — | 800,000+ / season (est.) · 9 articles |
| Season title billing: the show runs as "Lo Nuestro, presentado por [your brand]" | — | — | Every episode, all season |
| Category exclusivity | — | — | Entire season |
| Newsletter (8K+ DMV subscribers) | Your episodes featured, with credit | Every episode featured, with credit | Named sponsor of the Lo Nuestro section, all season |
| Season hub on eltiempolatino.com | — | — | Permanent |
| Dedicated feature on your own program or initiative | — | — | One, clearly labeled |
| Performance report | Basic | Detailed | Full report + audience insights |
| First right of renewal (Spring 2027) | — | — | Yes |
| Best for | Testing the format | Backing the season | Championing Latino business, all season |
How the guarantee is delivered: guaranteed impressions are met through paid amplification of the episodes to El Tiempo Latino's DMV Latino audience, included in the price. That distribution can be aimed at the people who matter most to you: small-business owners, or specific counties across D.C., Maryland and Virginia. That targeting shapes who sees the episodes, not which businesses we feature: where we film stays an editorial decision. Delivery is reported from platform-native analytics.
Editorial independence holds at every tier: El Tiempo Latino keeps full control of which businesses we feature and how we tell their stories. A title sponsor is welcome to point us toward Latino-owned businesses worth the spotlight. We weigh those suggestions the way we weigh any other, with no commitment to feature any of them: the final selection and the storytelling stay ours. Sponsorship sits alongside the storytelling, never inside it.
The fall season has room for exactly one presenting sponsor. Tell us a little and we'll send the full details.
Or write directly: andrea@tiempocompany.com