A three-part video series to elevate and highlight three National Landing small businesses — sharing their struggles, stories and triumphs, and putting them in front of Latino households across the DMV area.
Prepared for the National Landing Business Improvement District · Arlington, Virginia
Three businesses in National Landing. Three short films. One story each, told by the person who built it.
National Landing selects the three businesses — restaurants, food shops, family-run storefronts across Pentagon City, Crystal City and Potomac Yard. El Tiempo Latino handles everything else: outreach, production, editing, publication and paid distribution. The series runs on our own Meta accounts, in front of the D.C.-area Latino audience we have served for 35 years.
What the program is built to do:
We have covered the Latino community of the DMV for over 35 years. El Tiempo Latino is the leading Spanish-language news source in the region, and the audience we reach is the audience National Landing is trying to reach: Latino residents and families across D.C., Maryland and Northern Virginia who decide where to eat and where to spend a weekend.
We give you access to Latino audiences through media they already trust and consume on a daily basis, so it's building credibility and connection about your own messages as well through content that's culturally relevant to our audience.
| Deliverable | Detail |
|---|---|
| 3 short-form video reels | One per business, one to three minutes each. Created by El Tiempo Latino: pre-interview, on-location filming and editing. Published through El Tiempo Latino's Meta accounts on Instagram and Facebook. |
| Series identity | A Sabores de National Landing title treatment, opening and closing cards, and supporting still frames — applied consistently across all three films so the series reads as one piece of work. |
| 2 weeks of newsletter native ads | 4 native ads (2 per week) rotating and published in El Tiempo Latino's daily newsletter, carrying the series and expanding visibility on the three featured businesses. |
| Paid distribution | Targeted paid distribution of the three reels to Latino audiences across D.C., Maryland and Virginia, optimized weekly through the flight. |
| Usage rights | National Landing and each featured business receive the finished films for unlimited use on their own channels, in perpetuity. |
| Measurement and reporting | A mid-flight performance check-in and a final report reconciled against the guaranteed numbers below, including what the audience responded to and what to feature next. |
| Contracting entity | MasTV / El Planeta LLC, publisher of El Tiempo Latino. |
| Payment | Invoiced in full at the start of the program. Payment due net 30 from receipt of invoice. Payment by ACH or check. |
| Business participation | Each featured business signs a short appearance release before filming. If a selected business declines or withdraws, National Landing selects a replacement and the schedule shifts accordingly. |
| Production | All content is created by El Tiempo Latino's human videographers, editors, writers and designers. No generative AI is used in any asset delivered for publication. |
| Approvals | Two consolidated rounds of feedback per film, within five business days of each cut. Additional rounds are accommodated at no additional cost and may shift the publication schedule. |
| Validity | This proposal is confidential and valid for 30 days from the date of issue. |