Proposal · August 2026
Prepared for Zapp
Three-Month Pilot Activation · Newsletter Native · Social · Editorial · DMV Latino Audience

Zapp is now in
Central America.
Washington is where
Central America lives.

In July, Zapp opened Guatemala, Honduras, El Salvador and Nicaragua. The Washington metropolitan area is the densest Central American market in the United States, and El Tiempo Latino has been their trusted news outlet for more than 35 years. This is a three-month pilot to introduce Zapp to that community through the media it already reads and consumes.

Prepared for Zapp · via Twin Minds Media · Washington, D.C. metropolitan area

01The Opportunity

Zapp's new corridors are not spread evenly across the United States. They are concentrated, and nowhere more tightly than in the DMV.

1M+
Latinos in the Washington metropolitan area, more than half of them foreign-born
31%
Of the area's Hispanic population is Salvadoran. The only major U.S. metro where Salvadorans are the largest Latino group
3rd
Largest Guatemalan population in the United States
4 of 5
Zapp corridors map directly onto the DMV's largest Latino communities

The region holds the second-largest Salvadoran population in the country, the third-largest Guatemalan population, and Honduran communities concentrated in Northeast D.C., Montgomery County and Prince George's County. Nicaraguan households are here too.

Four of the five countries Zapp now serves are the four countries that define Latino Washington. No other U.S. market fits this product line as closely.

02A News Outlet Your Target Audience Already Trusts

730K
Reachable Latino adults in the DMV
200K+
Weekly social impressions · Instagram, Facebook, TikTok
100K+
Weekly website pageviews
50%
Daily newsletter open rate

El Tiempo Latino is the leading Spanish-language news source in the Washington region. Our readers are first-generation and Spanish-dominant, they live across D.C., Maryland and Northern Virginia, and they come to us to navigate the city: housing, health, immigration, schools, work. Sending money home belongs on that list.

03Pilot Tiers

A three-month pilot window, with three levels of presence inside it.

Tier 01
  • 3 weeks of Newsletter Native Sponsorship. "Sponsored by" recognition at the top of the newsletter, plus 2 newsletter native ads rotating per week, 6 ads total. Published in El Tiempo Latino's Daily Newsletter.
  • 1 branded carousel ad. A 3- to 6-slide carousel created by us. Published in El Tiempo Latino's Instagram and Facebook feed.
  • 1 website article post. 500–1,000 words, created by Zapp. Published on El Tiempo Latino's website and featured in our newsletter.
Estimated overall impact: 170,000+ impressions reaching Latinos across the Washington metropolitan area
Investment
$6,285
Tier 02
  • 5 weeks of Newsletter Native Sponsorship. One week included as added value. "Sponsored by" recognition at the top of the newsletter, plus 2 newsletter native ads rotating per week, 10 ads total. Published in El Tiempo Latino's Daily Newsletter.
  • 2 branded carousel ads. 3- to 6-slide carousels created by us. Published in El Tiempo Latino's Instagram and Facebook feed.
  • 1 website article post. 500–1,000 words, created by Zapp. Published on El Tiempo Latino's website and featured in our newsletter.
Estimated overall impact: 290,000+ impressions reaching Latinos across the Washington metropolitan area
Investment
$9,621
Tier 03
  • 6 weeks of Newsletter Native Sponsorship. One week included as added value. "Sponsored by" recognition at the top of the newsletter, plus 2 newsletter native ads rotating per week, 12 ads total. Published in El Tiempo Latino's Daily Newsletter.
  • 2 branded carousel ads. 3- to 6-slide carousels created by us. Published in El Tiempo Latino's Instagram and Facebook feed.
  • 1 website article post. 500–1,000 words, created by Zapp. Published on El Tiempo Latino's website and featured in our newsletter.
  • 1 month of "Events of the Week" Sponsorship. Sponsor recognition integrated into the opening frame with logo and tagline across 4 reels per month; 8 sponsor mentions per month in our newsletter section; sponsor logo and recognition on the weekly events roundup page, 4 articles per month.
Estimated overall impact: 490,000+ impressions reaching Latinos across the Washington metropolitan area
Investment
$14,570

Impression figures are estimates based on current audience performance across newsletter, website and social. Pricing valid for 30 days.

04Beyond The Pilot

This pilot is built for presence and awareness. Its job is to put Zapp in front of our audience week after week, in a place they already trust, and to build the familiarity that makes a household pick one name over another when it comes time to send money. That familiarity is what everything else is built on.

Translating Awareness Into Action

El Tiempo Latino also runs performance work for clients in this category. When Zapp is ready for that stage, this is what we bring:

  • Video reels. Our best-performing format by a wide margin. We script, shoot and edit in-house, and we can build a reel around a single message, market or corridor.
  • Audience extension. We can reach narrow segments inside our Latino audience using our own first-party data, including by country of origin, so a Salvadoran household and a Guatemalan household see different creative.
  • Lead generation. Campaigns built to deliver qualified leads and first transactions, measured on cost per acquisition instead of impressions.
  • Performance marketing. Full-funnel structure with retargeting, so the people who engage with this pilot can be reached again with a direct offer.

That work carries its own structure and budget. We would like to walk Zapp's growth team through it while this pilot is running.

05Terms

Contracting entityMasTV / El Planeta LLC, publisher of El Tiempo Latino.
PaymentInvoiced at the start of the flight. Payment due net 30 from receipt of invoice, by ACH or check.
Category exclusivityAvailable on request for the duration of the pilot: no other money-transfer or remittance brand in the sponsored newsletter units.
MaterialsZapp provides logo files, brand guidance, destination links and the article copy. All other creative is produced by El Tiempo Latino.
ProductionAll content is created by El Tiempo Latino's human writers, editors and designers. No generative AI is used in any asset delivered for publication.
ApprovalsTwo consolidated rounds of feedback per asset, within five business days. Additional rounds are accommodated at no cost and may shift the publication schedule.
Editorial independenceSponsored placements are labeled as such. El Tiempo Latino's newsroom coverage remains independent of this agreement.
ValidityThis proposal is confidential and valid for 30 days from the date of issue.

06Next Step

Tell us which tier fits, and we will send a flight calendar with exact send dates, creative deadlines and the tracking setup. From signature to first newsletter placement is two weeks.

Andrea Chacón · Head of Client Partnerships · andrea@tiempocompany.com