Your FY27 partnership,
month by month.
The $30,000 partnership across the full fiscal year: what we make, when it publishes, how distribution
works, and where the separate Opening Campaign stands.
What the board is voting on
$30,000: the Year-Round Partnership for FY27, July 2026 through June 2027.
It includes four quarterly plans, four produced videos, sixteen carousels and graphic posts, two production days on
site, and two working sessions a month. Every piece is made in English and Spanish, with paid distribution behind the
content. The Opening Campaign was contracted separately in March and is not part of this vote.
01 · Both agreementsTwo budgets, two jobs
You have two agreements with us. They run at the same time and meet at the opening, but each pays for different work.
| Agreement | What it buys | Amount |
|---|
Opening Campaign
Contracted March 2026. Phases 0 to 3, built around opening day. |
Strategy, pre-launch production, and three days of work on site during launch week. |
$40,000 |
Year-Round Partnership, FY27
July 2026 through June 2027. |
Quarterly planning, year-round content production, working sessions, and paid distribution, with or without an opening date. |
$30,000 |
| Total | | $70,000 |
Opening Campaign material
The building, the vault, the archive, and the countdown to opening day. The campaign
ends after launch week.
Year-Round Partnership material
County stories, the collection, community voices, and the events already on your
calendar.
02 · Opening CampaignWhat is complete and what is waiting
| Phase | Fee | Status |
|---|
Phase 0 · Discovery
Focus groups, audience research, landscape scan. Presented to your board on June 24. | $4,500 | Delivered |
Phase 1 · Strategy and Foundation
The plans and systems used in Phase 2. Most have been delivered; the final three items will arrive together. | $10,000 | Final batch in progress |
Phase 2 · Pre-Launch Activation
The 24 bilingual pre-launch pieces, earned media campaign, and ad sets planned in Phase 1. These are separate from the year-round content in section 05. | $19,000 | Waiting for opening date |
Phase 3 · Launch Week
Three days on site, including the daily plan, spokesperson preparation, press coordination, real-time coverage, and post-event report. | $6,500 | Waiting for opening date |
| Total | $40,000 | |
What is already yours
- Discovery Report: two stakeholder focus groups, audience research, landscape scan, and a read of your newsletter performance.
- Messaging hierarchy: a one-page framework, three audience-specific elevator pitches, sample taglines, and the map between donor language and public language.
- Campaign Visual System: the campaign lockup over your existing brand, extended palette, typography pairings, graphic motifs, templates, and a mini style guide.
- Photography style guide and press kit copy: one-sheet, fact sheet, and leadership bios.
- Pre-Launch Content Plan: 24 pieces specified one by one, each with its format, its narrative pillar, the day it publishes, and the idea behind it.
Coming in one batch, within two weeks
We need nothing further from you to finish these three items and close Phase 1.
- Content Calendar: the launch week and the six months after, added to the pre-launch plan you already have.
- Digital Strategy Memo: platform priorities, email segmentation and cadence, paid media scenarios with phased budgets, and the website and landing-page content plan.
- Collateral Templates: email, social, and donor presentation templates.
What activates the remaining work
We need the confirmed opening date at least four weeks in advance. That gives us time
to produce and publish the countdown before launch week. Until then, Phases 2 and 3 remain paused: no meetings are
charged to them, and none of their $25,500 budget is used. Once the date is confirmed, production begins from the
approved plan.
The open items on your side
The first three items are enough to finish the press kit. The final item schedules the
first production day.
| Item | Releases | Owner |
|---|
| Headshots for Matthew Logan and Matt Gagle | Press kit design | MHC |
| Media contact: name, title, email, phone | Press kit design | MHC |
| Community partnerships contact: name, title, email, phone | Press kit design | MHC |
| List of named spaces | Press release | MHC |
| Whether any figures appear publicly | Press release and fact sheet | Matt |
| A date for a production day on site, and who is willing to appear on camera | The four reels and the team pieces | Both, to coordinate |
We already have the before photographs of the vault, lobby, and main
hall. We will schedule the community photo session.
03 · Year-Round PartnershipThe year, month by month
The partnership covers the full fiscal year, July 2026 through June 2027. We produce and publish content from
September through May, then use June for the annual review and FY28 plan.
Scroll sideways to see the full year →
Jul2026
Aug
Sep
Oct
Nov
Dec
Jan2027
Feb
Mar
Apr
May
Jun
Fiscal
quarter
Q1 · plan 1
Q2 · plan 2
Q3 · plan 3
Q4 · plan 4
Content
Agreement in place
Videos, carousels and graphic posts, published continuously · 9 months
Review
On site
Production session 1
Production session 2
Opening
Opening date to be confirmed · the plan activates four weeks out
Together
Two working sessions a month · every third one is the long planning session
Quarterly plan
Content running
We are on site
Waiting on a date
The draft schedule places one production window in the
fall and the other in late winter. We will set the exact days during a planning session and adjust them to your calendar.
The opening remains unscheduled; the year-round partnership proceeds without it.
The dates already on this calendar
Sep 16
Your board votes on the FY27 budgetThe calendar begins after board approval. If the vote moves, kickoff and production move with it.
Late Sep
Kickoff and first planning sessionIn two hours, we approve the first cycle piece by piece and schedule the first production day.
Oct 10
Your October eventThe first cycle will promote the event in advance. At kickoff, we will also decide whether October 10 should serve as the first production day.
Nov 7
Montgomery County History ConferenceBecause this is a public, ticketed event, the first cycle promotes it before November 7. It anchors the second half of the cycle.
Nov 12–14
Donor receptionThis is an institutional event. We cover it only if it falls on a scheduled production day; we will not promote public attendance.
To be
confirmed
The Center opensOnce the date is confirmed, the partnership concentrates content and distribution around it while the Opening Campaign activates. The partnership continues in the meantime.
June 2027
Annual review and FY28 planWe compare the year's results with the Discovery baseline and recommend the next plan.
04 · Year-Round PartnershipHow we work together
The agreement includes two working sessions each month. Every third session is the two-hour planning session that
sets the next cycle; the others are shorter performance reviews.
01
Plan
In two hours, you walk us through upcoming events, milestones, announcements, and concerns. Together we decide
each piece in the next cycle and put it on the calendar.
Every six weeks
02
Make
We write, shoot, design, and prepare each batch for approval. You review each piece once within an agreed window.
Continuous
03
Publish
We publish on the approved schedule and put paid budget behind the pieces already gaining traction.
Continuous
04
Read
We review what reached people, what underperformed, and what to change in the next cycle. Those results become
the starting point for the next planning session.
Monthly
What this replaces
This replaces a weekly status call. Every six weeks, the longer session turns upcoming needs
into approved work with dates. Between sessions, we work through one point of contact and a shared calendar.
05 · Year-Round PartnershipWhat each deliverable includes
The examples below come from your existing Pre-Launch Content Plan.
Annual deliverables
| Deliverable | Volume |
|---|
| Quarterly content plan, with the strategy behind it | 4 / year |
| Videos, two per production session | 4 / year |
| Carousels and graphic posts | 16 / year |
| On-site production sessions | 2 / year |
| Working sessions, planning and performance reads | 2 / month |
| Publication on El Tiempo Latino's platforms, at the team's editorial discretion, with Spanish-subtitled versions | No extra cost |
| Light support on newsletters, analytics, and design | Added value |
| Stronger content push around the opening, once there is a date | Included |
Video
A produced short video
4 / year
Each vertical video includes a brief, a script or interview structure, a location shoot, editing,
color, subtitles, and separate English and Spanish versions. We produce two videos during each of the two on-site
production days; those same days also capture the stills and B-roll used in the sixteen posts.
What goes into one
- At the planning session, we choose the idea and write a brief covering the story, its subject, and its purpose.
- We write the script or the interview structure, and you approve it before anyone shoots.
- We shoot it on your production day, on location, with our crew and equipment.
- We edit, color, subtitle, and create a separate Spanish-language version.
- You review the cut once. We make the final edit and publish it on the approved date.
What you receive
- The finished video, in English and Spanish.
- Files you can keep and reuse on your website, in a donor presentation, or in a grant application.
- Placement of the Spanish-subtitled version with El Tiempo Latino at no extra cost, at the editorial team's discretion.
What one looks like · from your own plan
Behind this door
A slow push into the vault door with voiceover. It held money for almost a century, then it closed. Inside now:
photographs, letters, maps of streets that no longer exist.
Why video is in the planVideo reaches furthest on both platforms and
is easy to share. The Pre-Launch Content Plan schedules Reels on Tuesdays for that reason.
Carousel
A carousel or graphic post
16 / year, combined
A carousel develops one idea across four to seven slides; a single graphic makes the same point in
one image. We research, write, and design both formats in English and Spanish.
What goes into one
- The subject comes from the quarterly plan and its narrative pillar.
- We research the subject and pull material from your archive when the story requires it.
- We write and design the piece in the campaign visual system you already own.
- We design the English and Spanish versions together.
- You approve in a batch, and it publishes on its scheduled day.
What you receive
- The full set of slides or the single graphic, in both languages.
- The artwork and the post copy.
- Source files in your visual system so your team can build on the work.
What one looks like · from your own plan
Every Montgomery
Seven slides. Opens on the county as several communities at once. Five follow, each one community with one
specific fact about its presence here. One image and one sentence per slide.
Why carousels are in the planCarousels are built for saves and shares
across school groups, community pages, and family threads, extending reach beyond paid distribution.
On site
A production session
2 / year
A full day with our crew at the Center, or wherever the story is. Each production day captures two
videos plus the stills and B-roll needed for the next cycle.
What happens on the day
- We arrive with a shot list built from the plan.
- We film the video pieces back to back.
- We shoot stills and B-roll for the posts in the same session.
- We record scheduled interviews while each participant is on site.
What you need to do
- Give us the date and access to the spaces we agreed on.
- Tell us which team members are willing to appear on camera.
- We handle the shot list, crew, equipment, and direction.
Why it is batched
One day, months of material
Batching reduces setup and travel costs, leaving more of the budget for production.
What the day deliversTwo finished videos plus the still and B-roll
library used throughout the rest of the cycle.
Plan
The quarterly content plan
4 / year
Each quarterly plan lists what publishes, in what order, on which day, and why. It follows the
structure of your existing Pre-Launch Content Plan and guides production.
What is in it
- The quarter's theme and the reason for choosing it.
- Every piece, with its format, its narrative pillar, its publication day, and the idea in a sentence.
- Your events and milestones, and which pieces serve them.
- Where the paid budget goes that quarter, and the reach it is aiming at.
What it is for
- You see the whole quarter before it starts and approve it once.
- Your board and your team can read it without a meeting.
- Production begins after you approve the quarter.
You already have one of these
The Pre-Launch Content Plan
Twenty-four pieces in two blocks, each with its format, its pillar, its day, and its idea. The quarterly plans
follow the same shape for the year-round content.
What the plan deliversAn approved schedule your team and board can
use to track the partnership without another meeting.
Distribution
Getting the content in front of people
Included
We run paid distribution through your accounts and use El Tiempo Latino's first-party Montgomery
County audience data to extend the strongest-performing pieces beyond your current following.
What it covers
- Setup and configuration of your ad accounts, which remain yours.
- Media spend placed through your accounts and under your name.
- Daily campaign management and optimization.
- El Tiempo Latino's first-party audience data for Montgomery County.
How the spend is placed
- We publish first, watch which pieces gain traction, and then put spend behind them.
- Budget concentrates around specific events, announcements, and the opening.
- Each quarterly plan sets a reach target; the monthly session reports what the spend delivered.
The audience this reaches
- 174,400 targetable Latino residents in Montgomery County, reachable directly through paid
social using our own first-party data.
- 1,200 Latinos in the county open the El Tiempo Latino Daily every morning.
- 6,000+ papers land in the county every week, across 23% of our print distribution points.
What this has delivered before
273,000 Latino adults
Our community outreach campaign for the Montgomery County Department of Transportation reached more than
273,000 Latino adults in this county, using the same combination of bilingual content and paid distribution.
What distribution addsReach beyond your current following. The
Opening Campaign funds boosts in the Pre-Launch Content Plan; this partnership funds distribution for the year-round
content.
What comes at no extra cost
- Spanish, on every piece. We design separate English and Spanish versions together from the start. Montgomery County has 1.08 million residents, 62% of them people of color, and one in three born outside the United States. Spanish extends the work to a larger part of the county.
- El Tiempo Latino's platforms. At the editorial team's discretion, Spanish-language pieces also run on our channels, extending Montgomery History's distribution.
- Light support on newsletters, analytics, and design. Between cycles, the package covers minor newsletter layouts, analytics reviews, and design adjustments without a separate scope discussion.
06 · Year-Round PartnershipFlexibility inside the package
Annual volume stays fixed, while the planning sessions let us adjust the mix around your calendar. Together we decide
which trades make sense for each cycle.
One heavier videoA single mini-documentary built from interviews, archive material, and a
full production day.
or
Two lighter videosCoverage of an event as it happens, or a straight-to-camera piece from the
building, cut fast and posted while it still matters.
A carousel that teachesSeven slides on a lesser-known piece of county history, built to be
saved and shared.
or
A graphic that promotesA single designed post driving people to the History Conference, the
October event, or a program with seats to fill.
How the flexibility works
If an event is six weeks away, we can use the next planning session to schedule content and
distribution around it without adding budget. The annual total remains four video slots, sixteen posts, and two
production days. We move them; we do not add to them.
07 · Year-Round PartnershipHow we will judge the year
By opening day, Montgomery History should already have an audience that knows the organization and its work.
What the partnership builds
- An audience in place before the doors open.
- A library of owned stories and footage you keep and reuse in grant applications, donor decks, and the Center itself.
- Regular Spanish-language publishing across a county where one in three residents was born outside the country.
- A quarterly record of published work and results for your board.
What we report, every month
- Organic and paid reach and impressions, reported separately.
- Follower growth compared with the baseline in the Discovery Report.
- Engagement, including saves and shares.
- Distribution spending and results by placement.
Performance commitment
We commit to the deliverables and meeting schedule above, with transparent reporting against
the Discovery baseline. The agreement does not guarantee a follower count. Monthly reports include the placements
that underperform.
08 · Both agreementsWhat is not included
- Earned media. The Opening Campaign covers press relations, spokesperson training, and on-site press coordination.
- Third-party paid placements. Neither budget covers radio, television, or print buys.
- Donor and foundation communications, government relations, and public affairs. Neither budget covers this work.
- Standalone branding work. A logo or identity for a separate initiative, like the History Conference, is its own project. Tell us and we will scope it; it will not quietly consume this one.
09 · Both agreementsWhat happens next
- Your board votes on the $30,000 FY27 partnership on September 16. The Opening Campaign was contracted separately in March.
- We hold the two-hour kickoff the following week. We approve the first cycle piece by piece and schedule the first production day.
- Montgomery History sends the remaining Opening Campaign inputs. The first three items are enough to finish the press kit.
- You confirm the opening date at least four weeks in advance. Phases 2 and 3 begin from the approved plan, while the partnership concentrates content and distribution around the date.
Please flag anything that does not fit before the September 16 vote so we can resolve it
before kickoff.