The Year-Round Partnership, at $30,000.

This updates the June proposal to the amount the board approved: $25,000 in content and $5,000 in distribution.

01Where we are

The foundation is built. The launch is waiting for a date. The partnership fills the months in between.

Two separate agreements, one account. The Opening Campaign, contracted in March, is built around opening day. The Year-Round Partnership runs on the fiscal year regardless of it.

Account summary
Investment	Scope	Amount
Opening Campaign	Phases 0 to 3, built around opening day	$40,000
Year-Round Partnership, FY27	A 12-month agreement, July 2026 through June 2027	$30,000
Total		$70,000

02 · Opening CampaignWhere it stands

Opening Campaign, $40,000
Phase	Fee	Status
Phase 0 · Discovery	$4,500	Delivered
Phase 1 · Strategy and Foundation The plans and systems Phase 2 executes. Most of it is already yours. The last three items ship in the batch below.	$10,000	Closing this batch
Phase 2 · Pre-Launch Activation Production of what Phase 1 planned: the campaign asset library, the earned media campaign, and the newsletter strategy. The plan is finished.	$19,000	Holds for the date
Phase 3 · Launch Week Three days on site. Day-by-day plan, spokesperson prep, press coordination, real-time coverage, bilingual event materials, post-event report. Made on the day.	$6,500	Holds for the date
Total	$40,000

03 · Opening Campaign · Phases 0 & 1What is already yours

Discovery Report: two stakeholder focus groups, audience research, landscape scan, newsletter performance analysis. Presented to the board on June 24.
Messaging hierarchy, one-page messaging framework, three audience-specific elevator pitches, sample taglines, and the donor-to-public language map.
Campaign Visual System: campaign lockup on the existing MHC brand, extended color palette, typography pairings, graphic motifs, and the templates and mini style guide PDF.
Photography style guide.
Press kit copy: one-sheet, fact sheet, and leadership bios. Sent for your review on June 19. Key imagery selection follows with the design.

04 · Opening Campaign · Phase 2Closing out the foundation

Coming in one batch, within two weeks

Nothing needed from you. These close Phase 1.

Content Calendar: three months pre-launch, launch week, and six months post-launch.
Digital Strategy Memo: platform priorities, email segmentation and cadence, paid media scenarios with phased budgets, and the website and landing-page content plan.
Collateral Templates: email, social media, and donor presentation templates.

Review this

Press kit copy: one-sheet, fact sheet, leadership bios. Sent June 19.
Press release draft: the angle is agreed. It goes out once the named spaces and the figures decision below arrive.

Send us this

Five items plus a production day to coordinate. Three of them close the press kit on their own.

The open items

Item	Releases	Owner
Headshots for Matthew Logan and Matt Gagle	Press kit design	MHC
Media contact: name, title, email, phone	Press kit design	MHC
Community partnerships contact: name, title, email, phone	Press kit design	MHC
List of named spaces	Press release	MHC
Whether any figures appear publicly	Press release and fact sheet	Matt
A date for a production day on site: which team members are up for appearing on camera, and any interviews already planned, like Nichole's, so we fold them in	All four reels and the team story pieces	Both, to coordinate

The before photographs of the vault, lobby, and main hall are already in hand, and the community photo session is ours to schedule once Phase 2 starts.

05 · Year-Round PartnershipWhat you are adding · $30,000

The second agreement, unaffected by anything above. The delay leaves months before the doors open, and that gap is the best window to grow the audience. Starting now means the launch lands on people who already know you.

The partnership runs the full fiscal year, July 2026 through June 2027. Content production runs nine of those months, September through May, and June closes the year with the review and the FY28 plan.

FY27, what it includes
Deliverable	Volume
Quarterly content plan, with the strategy behind it	4 / year
Videos, two per production session	4 / year
Carousels and graphic posts	16 / year
On-site production sessions	2 / year
Working sessions, one for ideas and one to review what is resonating	2 / month
Publication on El Tiempo Latino's platforms, at the team's editorial discretion, with Spanish-subtitled versions for the Latino audience	No extra cost
Light support on newsletters, analytics, and design	Added value
Stronger content push around the opening, once there is a date	Included

FY27, investment
Line	Detail	Amount
Content	Nine months of content production, September 2026 through May 2027.	$25,000
Distribution	Setting up your ad accounts, access to El Tiempo Latino's audiences across Montgomery County, and boosting everything published during the campaign.	$5,000
Total, FY27		$30,000

Not included in the partnership

Earned media: press relations, spokesperson training, and on-site coordination. These sit in the Opening Campaign.
Third-party paid placements such as radio, television, and print. Outside both budgets.
Donor and foundation communications, and government or public affairs work. Outside both budgets.

06 · Both agreementsNext step

You send the five items in section 04, tell us the content plan is good to build, and we pick the production day together.
We close the rest of Phase 1 and send it as one batch within two weeks.
Phase 2 production begins on that approval, starting with the pieces that carry no reference to the opening date.
The partnership kicks off. At the next check-in we set the first production session and the Phase 2 deliverable detail, so the audience is already growing when the date is confirmed.