For issue & advocacy campaigns · Midterms 2026

Build more effective campaigns with audience signals from Jorge Ramos’ Así Veo Las Cosas and Tiempo News.

Engagement with Jorge Ramos’ Así Veo Las Cosas and Tiempo News content gives us audience signals that standard demographic targeting cannot provide. We use those signals to build and optimize issue-specific audiences on Meta, reaching well beyond the people who already follow our accounts.

For issue and advocacy organizations · not candidate campaigns

01 / Beyond demographic targeting

Geography, language, broad interests, and your own lists only take a campaign so far.

Standard Meta targeting can help you identify a broad demographic. It cannot reproduce the engagement patterns generated by specific news, issues, and topics across Jorge Ramos’ Así Veo Las Cosas and Tiempo News content.

Those signals help us build more relevant audiences around what people actually pay attention to, then expand and optimize beyond the people who already follow our accounts.

Latina reading the news on her phoneWhere Latinos get their news

The audience

Build audiences from demonstrated engagement.

Tiempo News×Jorge Ramos

Jorge Ramos’ Así Veo Las Cosas and Tiempo News generate engagement around specific news, issues, and topics. We use those signals to build campaign audiences, expand beyond current followers, and optimize around your issue, geography, and goals.

Much of this audience sits outside standard interest targeting and the lists you already own, so it adds reach you cannot assemble in your own account.

Those signals live in our Meta accounts, so Tiempo Company runs the campaign as a managed buy, with full transparency into it: Ad Library links, raw platform reporting, and read access to campaign insights.

Jorge Ramos and his show, Así Veo Las Cosas
[ X ]
estimated addressable audience, modeled from Jorge Ramos and Tiempo News engagement signals

How we run it

Your issue, geography, and goals shape the campaign.

We combine our engagement signals with your campaign parameters, then manage targeting, placement, optimization, and reporting.

You can bring the creative, or Espacio, our in-house studio, can produce Spanish-language assets informed by the topics and formats already earning attention.

What we make: explainer reels · testimonial video · native carousels · branded segments · rapid-response social

Examples of the content behind the signals:

Tierra MíaTiempo News original storytelling

Investment

Scaled to your map, in ranges.

Each scope combines your issue and geography with audience signals from Jorge Ramos’ Así Veo Las Cosas and Tiempo News. Creative production is optional.

Statewide
$25K–$75K
one state or a cluster of states

For one state or a cluster of states, with optimization throughout the flight.

National
$75K–$250K
multi-state or national footprint

For multi-state or national issue campaigns, with continuous optimization throughout the cycle.

+ Content creation (optional)

Most teams bring their own ads. If you want ours, Espacio produces Spanish-language content on top of either scope, scaled to cadence and volume.

Run in our Meta accountIssue & geo targetingWeekly reportingAuthorized political advertiser

No authorization wait. We already run as an authorized political advertiser, so a signed scope can go live in days, not the weeks first-time authorization takes.

We run every campaign under Meta’s political-ad rules: authorization, Paid-for-by disclaimers, Ad Library, and current sensitive-targeting and election-period requirements. Indicative ranges from our 2026 rate card; final scope per campaign.

Let’s talk

Tell us the issue, the geography, and the outcome you need.

We’ll return with an audience strategy, campaign plan, and investment range.

Andrea Chacón
Business Development Lead · Tiempo Company
andrea@tiempocompany.com

Tiempo Company × Jorge Ramos · Issues Media Kit 2026