For issue & advocacy campaigns · Midterms 2026
Tiempo and Jorge Ramos’ Así Veo Las Cosas are respected, independent Spanish-language news. Together we give you a first-party audience of engaged U.S. Latinos, and a seed for your custom and lookalike audiences that no interest proxy or purchased list can match.
For issue and advocacy organizations · not candidate campaigns
01 / The real problem
You already have the tools: geography, language, interests, your own lists and lookalikes off them. The gap is quality.
Interest proxies reach Latinos as a broad demographic. Your lists are only as good as their seed. And this is a lower-trust audience, where a cold political ad gets scrolled past. What is scarce is a seed good enough, and a context trusted enough, to actually reach the persuadable ones.
Where Latinos get their newsThe audience
Together, Tiempo and Jorge Ramos’ Así Veo Las Cosas are one of the most trusted independent Spanish-language news voices in the country, and a first-party audience of U.S. Latinos who follow news and politics every day.
This is the part your Meta rep cannot give you. Use it directly, or as the seed for your custom and lookalike audiences. A lookalike is only as strong as its source, and there is no stronger source for this audience than real engagement with the news they trust.
People who already pay attentionFrom that seed, your lookalikes scale into the millions of addressable U.S. Latinos across the battleground map.
How you run it
Bring your own creative and target the audience and its lookalikes directly. Or hand it to us.
Espacio, our in-house creative studio, and our newsrooms produce Spanish-native, culturally fluent content built for this audience: work that looks native to the feed, ships fast, and earns attention in the culture and the language. We know what lands here because we publish into this room every day. And every view sharpens the audience as it runs, so the creative compounds your seed instead of just spending against it.
What we make: explainer reels · testimonial video · native carousels · branded segments · rapid-response social
A sample of the caliber:
Investment
Two scopes, priced as ranges and scoped per campaign. Activate the audience and its lookalikes on their own, or add content creation if you need it.
Activate the audience and its lookalikes across your target states, by issue and geography, for the length of your flight.
Run across the battleground map at scale, with continuous optimization through the cycle.
Most teams run their own creative. If you want ours, Espacio and our newsrooms produce Spanish-native content on top of either scope, scaled to cadence and volume. It also sharpens the audience as it runs.
We run every campaign under Meta’s political-ad rules: authorization, Paid-for-by disclaimers, Ad Library, and current sensitive-targeting and election-period requirements. Indicative ranges from our 2026 rate card; final scope per campaign.
Let’s talk
We come back with the audience, a plan and a range. The sooner you start, the sharper the seed by November.