Vote Early Day · Latino Media Partnership · Tiempo Company for Poder LatinX

01 — The moment

A national mandate, a calendar that won't wait, funding in motion.

Poder LatinX took over the national stewardship of Vote Early Day: fifty states, every community, every language, with corporate partners like Patagonia, Uber, Pepsi and the NBA still committed to the civic holiday. The mandate arrived without the budget that used to power it, and beyond Univisión there is no anchor media partner. That is the gap this document answers.

Your 2026 map, as we heard it

Vote Early Day, October 27: the anchor, with national visibility to rebuild and corporate partners to activate.
The civic holidays before it: National Voter Registration Day in September, the early-October civic moment, and Election Hero Day honoring poll workers.
Georgia PSC: a November election where utility costs are on the ballot, a message that lands directly on household bills.
The primaries still ahead: Arizona on July 21 and Florida on August 18, both heavy-Latino states.
Energy affordability: a separate track, funded in waves, that pairs naturally with the Georgia PSC story.

What Tiempo puts on the table

A national Spanish-language platform already reaching millions of Latinos monthly, strongest exactly where the electoral map matters.
Owned first-party audiences that remain usable for civic and electoral campaigns under today's platform restrictions.
A narrative-intelligence engine that reads how Latinos actually talk about voting, in Spanish and in English.
Newsrooms in Washington DC and Boston with 35 years of community trust behind them.

How to read this documentSection 02 is the platform overview you asked for, on one page and print-ready, built so it can travel into funder conversations. Sections 03 and 04 are references, with nothing to decide today: programs we could run together once funding lands, sized and itemized so there is something concrete to show a potential funder rather than a concept.

02 — The platform, on one page

Who we reach, and where.

Tiempo Company operates three newsrooms that together cover the national Latino conversation and two of its most established local communities. The audience skews Spanish-dominant and bicultural, and its geography mirrors where Latinos live and vote.

National · Digital

Tiempo News

4M+ people / month

Our national brand, built on Instagram and grown into web and newsletters. Politics, money, and civic life, decoded in Spanish for Latinos across the country. The audience concentrates where the Latino electorate does: California, Florida, Arizona, Georgia, New York, Texas.

Washington DC · 35 years

El Tiempo Latino

DMV

The reference Spanish-language outlet of the capital region since 1991. Print, digital, newsletters and events, with deep institutional and community trust across DC, Maryland and Virginia.

Boston · New England

El Planeta

Boston's leading Spanish-language outlet, serving Massachusetts' fast-growing Latino communities in print and digital.

Strongest markets, mapped to your work

Three of the states where our national audience runs deepest are states where your 2026 electoral work concentrates. Highlighted below.

Arizona · primary Jul 21 Florida · primary Aug 18 Georgia · PSC race in Nov California New York Texas DC · MD · VA · El Tiempo Latino Massachusetts · El Planeta

The first-party advantageAround 250,000 Latinos actively engage with our channels and are usable as first-party custom audiences, the kind that platform rules still allow in civic and electoral campaigns. Since 2020 on Google and 2022 on Meta, election and social-issue ads cannot use lookalikes, voter files, or fine demographic targeting. No agency can micro-target the Latino voter anymore. An outlet's own audience, plus geography, language, and interest targeting, is what still runs. We own that audience; a generic agency has none to bring.

ChannelsInstagram and social video lead the national reach. Web, newsletters, and print extend it with the loyal audience, and our newsletter inventory takes civic placements, from voter-registration ads to early-vote reminders, at modest cost.

03 — The intelligence · 19ALEPH

How Latinos actually talk about voting early.

Our Narrative Observatory reads the Spanish-language information ecosystem the way a pollster reads a survey: what the outlets and creators publish, how they frame it, and how the audience answers in the comments, tracked over time and against an English-language control. Spanish speakers live in a different news world. The stories differ, and the reactions differ even more.

16,535

Stories analyzed

11,584

Audience comments tagged

Outlets & creators · ES + EN

Platforms · IG FB YT X

LIVE

Running & updating weekly

Every story and every comment gets tagged the same way: the theme, the frame it arrives in (conspiracy, mockery, rage, pragmatism), the position it takes, and who it casts as villain, victim, or hero. The result is a measured read of the room your message lands in, with the receipt behind every number.

?The question we would point it at

When early voting or vote by mail comes up in Spanish, what happens in the replies? Trust, fraud claims, mockery, conspiracy, indifference? Who gets blamed, and has the temperature moved since 2024?

framepositionvillain / victim / heroES vs ENtrend over time

→What the answer is worth

A baseline before the fall push, messaging that pre-empts the actual objections instead of guessing them, and a before-and-after story that funders can cite. Vote Early Day repeats every cycle; the instrument keeps paying after November.

baseline → push → readfunder-facing reportruns in 2026 or 2027–2028

Already proven on a live issueWe have watched narratives move with this instrument. On immigration, the Spanish-language comment room cooled from sympathy toward an enforcement-friendly pragmatism over months, a shift visible in the data well before it reached mainstream coverage. Early voting deserves the same watch: it is under sustained attack as fraudulent, and no one is measuring how that lands in Spanish.

Honest scopeThe Observatory is know-how for messaging and measurement. It reads narratives in public posts and comments, aggregated, never individuals, and it is never a targeting pipe. Public data only, reported at the level of narratives and tactics.

04 — If funding lands

Three programs for the back pocket.

You were direct about the funding picture, so this section asks for nothing now. These are references: programs we could run together once funding lands, sized and itemized so a funder conversation can point at something concrete and ready to execute. All indicative and scope-dependent, budgeted by category in section 06.

Reference A

Owned-media civic package

$8–15K

Per flight · runs on our own inventory

Civic placements across our newsletters and site: register to vote, vote early, state-specific deadlines.
Sponsored content and social flights against our engaged first-party audiences.
A Georgia PSC awareness push tying utility costs to the November ballot.
In-language creative included, built for the bicultural register, never translated.

Reference B

Vote Early Day program

$40K+

Paid media + intelligence · Sep–Oct window

Paid flights on Meta and Google built the compliant way: first-party audiences, geography, language, and interest stacks.
Espacio creative, informed by the Observatory's read of the early-vote conversation.
The vote-early narrative baseline before the push, a wave read after it.
A funder-facing report: reach against a named universe, message penetration, what moved.

Reference C

Vote-early narrative study

$25–30K

Baseline · waves $5–7.5K each · timing flexible

A measured baseline of how the early-vote and vote-by-mail conversation behaves in Spanish, against an English control.
Which fraud and distrust narratives carry, who gets blamed, and how the temperature has moved since 2024.
Tracking waves around each push, reading what shifted.
A co-branded public report that positions Poder LatinX as the authority on this conversation.

On the study's timing, honestlyThe media programs are 2026 plays tied to the fall calendar. The narrative study is useful this cycle and possibly more valuable as a 2027–2028 project: Vote Early Day repeats every cycle, and a baseline built early in the presidential cycle gives Poder LatinX the long before-and-after story funders reward. We are glad to scope it either way.

What we commit to, plainlyWe commit to effort, transparency, and full reporting on what ran and what it cost, with a 90-day optimization window on any paid program. We do not guarantee performance outcomes; no honest partner can.

05 — The calendar

Every civic moment between now and November.

Whatever gets funded rides dates that already exist. This is the runway any of the reference programs would use.

Jul 21
Arizona primary. How-to-vote service journalism and civic-participation coverage in a heavy-Latino state.Editorial moment
Aug 18
Florida primary. Same moment, in the state where our national audience runs deepest after California.Editorial moment
September
National Voter Registration Day. The natural start for registration placements across newsletters and social.Reference A window opens
Early Oct
The October civic moment from your calendar, plus early-vote windows opening state by state.Deadlines by state
Oct 27
Vote Early Day. The anchor: the paid program peaks here, corporate partner stories land here, all three newsrooms carry it.Reference B · the push
Nov 2–3
Election Hero Day and Election Day, including the Georgia PSC race. Closing coverage and the after-read on what moved.Report follows

06 — Where investment goes

Built to be quoted to funders.

Every reference program is itemized by category, so a funder sees exactly what becomes reach, creative, and evidence. The mix below reflects the full Vote Early Day program; owned-media flights tilt almost entirely to media, and the study to intelligence and measurement.

Media 55%

Creative 17%

Intelligence 16%

Measurement 12%

Media: paid delivery across Meta, Google/YouTube, and our own newsletters, site and social

Creative: Espacio in-language production, built for the bicultural register

Intelligence: the Observatory read of the early-vote conversation, before and during

Measurement: reach against a named universe, penetration reads, the funder report

A useful frame for fundraisingThese numbers are anchors, sized for a first cycle as Vote Early Day's steward. If a funder conversation lands larger or smaller, every program scales: the owned-media package holds at newsletter scale, and the Vote Early Day program extends to more states, more waves, or a bilingual creative split. We are glad to prepare a one-page version of any reference for a specific funder ask.

07 — Next step

Ready before the funding is.

Nothing here needs an answer today. The near step is the conversation with Yadira and Marcos, before August gets loud. From there, this document lives in the funder folder: when Vote Early Day money lands, at whatever size, the programs in it are already scoped, priced by category, and ready to start within two weeks of a go.

What helps us help you(1) A date for the Yadira conversation. (2) Your civic-calendar dates locked, so our newsrooms can plan around them. (3) A signal on which reference is most useful for a specific funder ask, and we return a tailored one-page version of it.